How to improve your restaurant's performance with music?

June 13, 2023

Santiago Lagier

How to improve your restaurant's performance with music?

The importance of playing appropriate music in a restaurant is just as crucial as finding the right balance of salt in your dishes. Just like a dish shouldn't be overly bland or overly salty, the music selection can make or break your customers' dining experience. In fact, the impact of music on customer satisfaction and behavior cannot be overlooked.

Several studies have shown that the wrong choice of music can lead customers to request a change of table or even leave the establishment altogether. The competition in the restaurant industry is fierce, and neglecting important details like music selection is a missed opportunity. Each of our senses contributes to the overall dining experience, and the sense of hearing is no exception. If customers are disturbed or irritated by the sound environment, their experience will be significantly diminished. Additionally, studies have indicated that unpleasant or distracting sounds can actually affect the perception of taste, making the food seem less enjoyable.

Neuroscientific research has revealed a fascinating connection between music and taste. The University of Oxford conducted a study that demonstrated how different musical attributes can influence the perception of flavors. Higher-pitched sounds tend to enhance the perception of sweetness, while lower-pitched sounds accentuate the perception of saltiness, bitterness, or spiciness.

To maximize the impact of music on your restaurant's ambiance and customers' dining experience, consider tailoring your playlist to complement the type of cuisine you serve. For example, if your menu features dishes with sweet flavors, incorporating music with higher-pitched sounds can enhance the overall perception of sweetness. On the other hand, if you offer savory or spicy dishes, selecting music with lower-pitched sounds can accentuate those flavors.

Before you resort to playing a random playlist, take a moment to consider the power of music as the perfect seasoning for your dishes, engaging all the senses of your customers. In a competitive industry, it's essential not just to be on par with your competitors but to strive for excellence.

Remember, it's not just about finding the right balance of salt in your food; it's about finding the harmony of flavors and melodies that create an unforgettable dining experience.

Book a call with our music specialists and build the perfect playlists for your brand!