You want the perfect atmosphere for your business. The right song at the right time keeps customers longer, motivates your team, and makes your brand feel professional. But one question often comes up: Am I using music legally?

 If you've ever wondered, "Can I get fined for playing music in my business?" or "What licenses do I actually need?", you're in the right place.

Why Business Music Is Different From Personal Listening

Paying for streaming platforms such as Spotify Premium isn't enough. When you play music in your store, restaurant, gym, hotel, or office, you're making a commercial use of thatmusic. This is completely different from personal use, and the law requiresspecific licenses to protect the rights of artists, songwriters, and producers.

Every time a song plays in your business, two legal useshappen simultaneously:

• Storage: The music is stored on a system (like Brandtrack's platform)

• Public performance: The music is played publicly through speakers in a commercial environment

These two uses require payments to the people behind that music. But paying every artist individually would be impossible. That's why every country has Collective ManagementOrganizations (CMOs) that manage music rights and issue licenses.

Why Multiple Organizations Are Involved

At the same time, every song has two different owners:

• Authors and composers (who wrote the song)

• Record labels/phonogram producers (who produced the recording)

These groups are represented by different CMOs. For example, authors are represented by organizations like ASCAP, BMI, or SESAC in the US, while record labels are represented bySoundExchange. This structure is standard worldwide.

What Brandtrack Handles for You

But here's the good news: Brandtrack always covers alllicenses related to music storage on its platform. This is built into the service. You don't have to worryabout where the music is hosted or who needs to be paid for that part. Brandtrackhandles it automatically.

The other license depends on your country. Playing music in a commercial space is legally considered a public performance, and this license must be paid to authors, composers, and record labels.

Here's where it varies:

• Some countries: Regulations allow Brandtrack to manage this license for you

• Other countries: Law requires the business owner to obtain this license directly from local CMOs

But don't worry. When you need to handle it yourself, Brandtrack tells you exactly which organizations to contact, what license you need, and how to do it quickly. We’ll gladly guide you every step of the way!

Your Peace of Mind

Using music in your business requires two things:

• Brandtrack covers all music storage licenses (already handled)

• Your business may need to handle public performance licenses, depending on your country (we guide you step by step when needed)

Our goal is to help you use music in your business with complete peace of mind, knowing everything is 100% legal. With Brandtrack, you don't have to be a music licensing expert. We handle the technical and legal complexity, while you focus on what matters: creating the best experience for your customers.