General Questions

What is Brandtrack?

Brandtrack is a professional music and audio platform for commercial environments. It helps brands centrally curate, control, and govern sound across multiple locations, aligning music with brand standards, space context, and operational needs.

How is Brandtrack different from playlists or consumer streaming platforms?

Consumer streaming platforms are built for personal use and are usually managed locally. Brandtrack is designed for businesses operating at scale, offering centralized control, brand-aligned curation, operational stability, and a framework suitable for commercial use.

Who is Brandtrack designed for?

Brandtrack is designed for brands operating one or multiple commercial locations—such as retail stores, restaurants, hotels, and hospitality venues—that require consistency, control, and reliability across spaces.

Can Brandtrack be used across multiple locations or properties?

Yes. Brandtrack is built for scale and allows teams to manage music and audio across multiple locations, zones, or properties from a single dashboard.

How is music curated on Brandtrack?

Music is curated by Brandtrack’s expert team based on each brand’s identity, audience, and space. Playlists are tailored to reflect brand standards and adapted to different zones, moments, or operating conditions.

Can music be adapted to different moments or contexts?

Yes. Music can be scheduled and adapted by time of day, space, and operational context. With Smart Music, sound can dynamically adjust to factors such as occupancy, traffic patterns, weather, or events—within centrally defined rules.

How much control do teams have over music and audio?

Teams have full centralized visibility and control, with configurable roles, permissions, and approvals. This ensures consistency while allowing flexibility without relying on store- or staff-level decisions.

Is Brandtrack a legally compliant solution for commercial use?

Yes. Brandtrack is a professional provider for commercial music use. We provide the necessary documentation to support audits and guide clients on licensing responsibilities that may apply depending on the country or territory.

Does Brandtrack replace analytics or claim direct performance attribution?

No. Brandtrack does not replace existing analytics systems or claim direct attribution. Its role is to ensure sound is no longer an unmanaged variable and is aligned with the metrics and systems businesses already use.

How quickly can Brandtrack be deployed?

Brandtrack is designed for efficient rollout. Deployment timelines vary depending on scale and setup, but most clients can onboard and start operating within a short implementation period.