Brandtrack Integration with Oracle: Turn Data into Emotion
Why Oracle matters for modern hospitality
Oracle Hospitality is the nervous system of thousands of hotels and restaurants worldwide. It handles everything from reservations and POS, to property management and analytics. It’s powerful, scalable, and efficient. But on its own it’s purely operational.
What it doesn’t do? Set the mood, influence perception and shape how your guests feel. That’s where Brandtrack steps in.
By integrating Brandtrack with Oracle, you bridge the gap between backend data and front-of-house experience. You turn customer behavior and operational timing into sound — and that sound turns into revenue.
What does this integration do?
Oracle tracks real-time business activity: who's on site, what's being served, how fast tables are turning, what time of day it is, and what type of service is running. Brandtrack taps into this data and adjusts your music accordingly.
Here’s what that looks like in action:
- Breakfast buffet: Light, acoustic playlists that feel fresh and calming.
- Busy lunch shift: Mid-tempo rhythms that energize the room without overwhelming conversation.
- Dinner service: Rich, immersive music that supports longer stays and higher ticket values.
- Lounge/bar hours: Curated soundtracks to match cocktail culture and keep guests engaging.
As a result, there’s a space that feels aligned with the flow of service every hour of every day.
Benefits of integrating Oracle with Brandtrack
🎯 Operational data, now emotional
Use the power of Oracle’s backend to control the vibe in the front-of-house.
🍽️ Dynamic ambiance for each service type
No more one-size-fits-all playlists. Brandtrack automatically adjusts based on meal periods, service styles, or guest types.
📈 Drive higher average check
Brandtrack clients report a 22% lift in revenue when their music matches customer behavior and context.
🧠 Less cognitive load on staff
Instead of relying on employees to “feel” the room and adjust the soundtrack, the system handles it by syncing with your operational logic.
💸 Avoid costly copyright issues
All Brandtrack music is licensed for commercial use, saving clients up to $450,000 in legal risk per year.
🏪 Consistency across properties
Whether you run one location or fifty, every venue gets the right music for the right moment automatically.
How to activate this integration
Getting started is simple:
- Log into MyBrandtrack
- Head to the “Integrations” tab
- Select Oracle from the list
- Click “Activate Integration”
- We’ll handle the rest
Our team connects Brandtrack to your Oracle environment, maps your key operational markers (like time blocks, guest segments, or occupancy levels), and builds custom playlists that respond in real time.
For multi-site operators, we provide scaling and automation tools to ensure each venue gets the same elevated experience.
Let your data sound as good as it performs
Oracle makes your business smarter, and Brandtrack helps make it unforgettable. When you connect the two, you create a hospitality environment where decisions happen invisibly and ambiance happens effortlessly. You don’t just manage your floor, you design every second of it.
Activate this integration today in MyBrandtrack and make your data-driven service feel like something your guests will never forget.