Harnessing AI for Perfect Playlists: Brandtrack's Pioneering Approach in Music Curation

February 6, 2024

Ignacio Pagani

Harnessing AI for Perfect Playlists: Brandtrack's Pioneering Approach in Music Curation

In the ever-evolving landscape of music and technology, Brandtrack stands at the forefront, pioneering an advanced music platform specifically tailored for commercial spaces. This isn't just another music service; it's an innovative fusion of meticulously selected tunes and cutting-edge artificial intelligence. Our goal? To revolutionize how music enhances brand identity, customer experience, and business performance.

The Science of Sound: A Technological Symphony

Music is a powerful tool for shaping customer experience. To harness this power, we've developed a unique AI-driven approach. Our platform doesn't just play music; it curates soundscapes that resonate with the specific identity and ambiance of each brand with top business performance as its main objective. How do we achieve this level of precision?

AI-Graph and Lyric Analysis: The Heart of Our Innovation

The secret lies in our advanced AI graph, which contains a set of complex variables and embeddings. This tool delves deep into the essence of songs, considering not just genres and beats per minute (BPM) but also diving into lyric topics, moods, and live variables like weather and foot traffic. This allows us to curate playlists that align perfectly with a brand’s profile and desired customer experience. The result? A perfectly timed, brand-aligned soundtrack that plays the right song at the right moment.

Success Stories: Under Armour and Valentine’s Day

Under Armour: Adventure, Motivation, and Celebration

A shining example of our technology's capability is our collaboration with Under Armour. Faced with the challenge of creating a playlist encapsulating adventure, motivation, and the celebration of achievements, our AI lyric analyzer came into play. Within record time, we curated a list that not only matched the specified music genres and intensity but also echoed the themes of adventure and triumph. This tailored approach ensured that the music resonated with Under Armour’s brand ethos and customer expectations.

Revolutionizing Valentine’s Day: A Playlist for Every Shade of Love

Valentine's Day is around the corner and our love for music and technology is bursting. Utilizing our AI lyric analyzer, we swiftly curate playlists that capture the essence of this special day. From romantic ballads to upbeat love songs, our platform can discern and assemble the perfect mix of tracks that align with the varied interpretations of love and celebration.

The Future Is Now: Join the Revolution

As we continue to innovate and expand our capabilities, we invite brands to join us in this music revolution. Whether it's creating the perfect ambiance for a retail space or setting the mood for a five-star hotel, Brandtrack is ready to deliver an unparalleled musical experience.

Ready to elevate your brand's auditory experience?

Contact us at https://www.brandtrack.ai/contact  and discover the power of AI-executed playlists.

Ignacio Pagani is part of the Brandtrack Team as Head of Music.
He is an experienced recording artist and a business and product manager.

Listen to Ignacio’s music here

Connect with him on Linkedin