Smart Integrations: Music that adapts in real time and boosts business goals

In the world of commerce, customer experience is everything. And music, when used strategically, becomes a key tool to influence consumer behavior. At Brandtrack, we take our service to the next level with our Smart Integrations — an intelligent solution that adapts music to the real-time environment to enhance the in-store experience and optimize revenue per square meter.

What are Smart Integrations?

Our Smart technology analyzes multiple environmental variables, such as foot traffic and weather conditions, allowing the music content to adjust immediately to the actual context — creating an even more personalized experience. This way, the playlist dynamically changes to support the commercial goals of each space:

• With low foot traffic, the music becomes more relaxed to encourage browsing and product exploration.
• With high foot traffic, a more energetic playlist is triggered to stimulate movement and encourage impulsive purchases.

It’s compelling to see how this new technology delivers measurable results. That’s why at Brandtrack we want to highlight one of our recent success story — where Smart Music not only improved the in-store experience, but also boosted sales and profitability.

Success Story: KS Depor

KS Depor is a well-known sports retail chain with a national presence in Peru, and exclusive distributor of the American brands Cat, Converse, and Coliseum. Like many retailers, the brand faced common challenges:

• How to ensure the music always fits the customer experience?
• How to guarantee music is 100% legal?
• How to synchronize music across multiple locations?

To solve these issues, KS Depor implemented Brandtrack’s Smart Integrations — betting on a tech-driven solution that could respond to real-time changes while strengthening brand identity and boosting profitability.

The implementation began with Smart Playlists in five stores across the three brands. The music was segmented by intensity and time of day, with two main objectives:

• Activate softer music during low-traffic hours to encourage dwell time and exploration.
• Automatically switch to more dynamic music during peak hours or when customer flow increased.

After deploying Smart Playlists, Brandtrack analyzed results across nine stores. The impact was immediate:

• ✅ 7 out of 9 stores reported positive customer and staff feedback.
• 📊 5 out of 9 stores saw an increase in average ticket size, with an average uplift of +14.46% following implementation.

Beyond the data, Brandtrack also received valuable feedback from staff across the brands, reinforcing the positive effect of the feature:

• “We could feel the music get more upbeat when more people entered — it became more attractive, energetic, perfect for shopping moments.”
• “We noticed a real difference. The music changes with the crowd. It’s a good idea.”
• "We think it’s a great concept, helping boost sales through music.”

These insights confirm that having the right music at the right time isn’t just aesthetic or fun — it’s a business tool with measurable and scalable impact.

How to activate Smart Integrations?

The process is simple and fully managed by the Brandtrack team — requiring no training or staff involvement. From your MyBrandtrack dashboard, you can request the integration that best suits your business. Our team will configure everything and support you in maximizing results and aligning with your commercial goals.

Currently, we offer over 20 active Smart Integrations, compatible with monitoring systems, management platforms, and retail software.

Some of our highlights include:

• Foot Traffic Smart Integration – adapt your music based on real-time foot traffic to create a more dynamic and engaging environment.
• Smart Weather Integration – synchronize music with local weather conditions to create a mood aligned with the external atmosphere.

This shows that intelligent music curation not only improves the customer experience — it directly impacts your commercial outcomes.The KS Depor case proves that combining sensory marketing with smart technology can improve key metrics like average ticket size while elevating brand perception.