Designing experiences through music
Inspired by a reflection from Ximena Alfaro on regenerative tourism and emotional wellness.
🌿 When Traveling Can Also Heal
Starting this year, in Neuchâtel, Switzerland, doctors began prescribing something that might have seemed unusual until recently: museum visits, walks in botanical gardens, and cultural experiences. Simply put, moments of enjoyment, silence, and connection.
This isn’t just a passing trend. In a global context where stress is one of the main health risks, tourism focused on emotional wellness is becoming increasingly relevant.
Ximena Alfaro, a specialist in sustainable and regenerative tourism, summed it up perfectly in a LinkedIn post:
“It’s clearer than ever to me that wellness is holistic. Tourism can be a powerful tool to support, care for, and accompany both personal and collective processes.”
This vision invites us to design experiences that don’t just accommodate, but that also nurture. That’s where music plays a fundamental role in promoting integral well-being.
🎵 Musical Atmosphere as a Form of Care
At Brandtrack, we believe music is not just entertainment, it’s a sensory strategy that directly impacts well-being: reducing stress, creating emotional connection, and transforming experiences into moments of calm and healing.
When we work with commercial spaces aiming to provide transformative customer experiences, we create customized playlists that:
- Support different moments of the day, adapting in real time to weather and foot traffic.
- Strengthen the brand identity of the location.
- Improve revenue per square meter.
- Reinforce feelings of calm, balance, or joy, depending on the business goal.
This approach goes far beyond simply playing “pleasant” music. It’s about designing emotionally coherent, resonant environments aligned with the brand’s value proposition.
🌊 Wellness, Purpose, and Musical Ambience
In regenerative tourism, experiences are designed with holistic care in mind. Within that framework, functional music plays a strategic role:
- To relax.
- To support and accompany without invading.
- To create atmospheres that invite people to enjoy the present moment.
Whether it’s a mountain spa, a guesthouse, or a restaurant, the right song at the right time can amplify the emotional impact of the experience.
🌟The tourism of the Future
Ximena Alfaro’s reflection reminds us that the tourism of the future will be more human, more sensorial, and more meaningful.
At Brandtrack, we want to be part of that transformation, positioning musical ambiance as a key element in promoting emotional and experiential well-being.
📩 Want to design experiences with purpose?
Connect with Brandtrack and discover how our functional music solutions can help you create transformative, sound-driven experiences.